Picture this you're headed towards
the checkout at the local grocery or convenience store with your cart in tow.
You are determined to walk with the items you have already when something
alluring catches your eye.
It's a brightly colored sign
touting a new soft drink, candy, or gum. Giving in to drive you decide to toss
that additional purchase on the conveyor belt. Why not?
This is a common experience is a
result of epos marketing promotion. It is a sales promotion on, near, or beside
the checkout area. Display stands, mobiles, posters, signs, and cardboard cutouts,
can all be classified as epos market.
At Cardboard Cutout Standees we
work with many niche markets on their epos marketing techniques. It includes
small grocery stores and convenience stores, to gas stations and breweries. We
have seen firsthand how the right POS display can increase sales.
What
is EPOS Marketing?
POS marketing often works with
those customers who make an additional purchase near the cash register. They
are frequently used with items that a customer might not plan to buy while
entering the store.
Most commonly these signs, displays,
and banners encourage customers to add on something to their order. POS marketing
can be used for many products.
POS marketing frequently works
best with customers who are in a rush or apt to make impulsive purchases. They
are also effective in sparkling peoples' interest for new items they haven't
attempted yet.
1)
Endcaps and Unique Display Methods
One of the most common ways that
supermarkets and similar retailers use EPOS marketing is with endcaps and display
stands.
By using either cardboards or
uniquely structured presentations from the manufacturer, grocery stores highlight
new products being released from various food brands close by their original
products. End caps and display stands can be extraordinary for encouraging customers
to buy complementary items based on a common theme, as in this supermarket that
assembled all of its products together.
Display stands are also awesome tools
for suggestive selling. Another option could be to place an exceptional item to
display your products.
POS end caps and unique display
remains in supermarkets help customers make expedient choices about additional food
products to purchase when nearing the cash register.
2)
Display Screen Add-ons
If you pay close attention you
may see an ingenious method used to encourage sales on the payment screen. Customers
make a quick, impulsive choice when they already have their credit cards out.
This option can also be integrated into a bigger process with loyalty cards.
This works incredible at any POS
that expects customers to click through at least a few screens. You could use
this strategy to entice people to make a donation to a charity or add on extra
a small purchase to their order as well.
3)
Loyalty Cards
Retail businesses can also get in
on the activity of POS marketing through loyalty cards. A quick look in your
wallet or key-chain will probably showcase a variety of loyalty cards obtained
through different shops that you patronize. Odds are they impact you to keep
visiting that specific location for your buys.
As evidenced
by case studies of organizations who have done this successfully, it can truly
help to maintain sustained support by customers. Similar offering a free gift or
trial sample at the register for signing up for a loyalty card encourages signups.
