How To Improve Your Business With Epos Marketing – Part 1

Picture this you're headed towards the checkout at the local grocery or convenience store with your cart in tow. You are determined to walk with the items you have already when something alluring catches your eye.

It's a brightly colored sign touting a new soft drink, candy, or gum. Giving in to drive you decide to toss that additional purchase on the conveyor belt. Why not?

This is a common experience is a result of epos marketing promotion. It is a sales promotion on, near, or beside the checkout area. Display stands, mobiles, posters, signs, and cardboard cutouts, can all be classified as epos market.

At Cardboard Cutout Standees we work with many niche markets on their epos marketing techniques. It includes small grocery stores and convenience stores, to gas stations and breweries. We have seen firsthand how the right POS display can increase sales.

What is EPOS Marketing?

POS marketing often works with those customers who make an additional purchase near the cash register. They are frequently used with items that a customer might not plan to buy while entering the store.

Most commonly these signs, displays, and banners encourage customers to add on something to their order. POS marketing can be used for many products.

POS marketing frequently works best with customers who are in a rush or apt to make impulsive purchases. They are also effective in sparkling peoples' interest for new items they haven't attempted yet. 

1) Endcaps and Unique Display Methods

One of the most common ways that supermarkets and similar retailers use EPOS marketing is with endcaps and display stands.

                           

By using either cardboards or uniquely structured presentations from the manufacturer, grocery stores highlight new products being released from various food brands close by their original products. End caps and display stands can be extraordinary for encouraging customers to buy complementary items based on a common theme, as in this supermarket that assembled all of its products together.

Display stands are also awesome tools for suggestive selling. Another option could be to place an exceptional item to display your products.

POS end caps and unique display remains in supermarkets help customers make expedient choices about additional food products to purchase when nearing the cash register.

2) Display Screen Add-ons

If you pay close attention you may see an ingenious method used to encourage sales on the payment screen. Customers make a quick, impulsive choice when they already have their credit cards out. This option can also be integrated into a bigger process with loyalty cards.

This works incredible at any POS that expects customers to click through at least a few screens. You could use this strategy to entice people to make a donation to a charity or add on extra a small purchase to their order as well.

3) Loyalty Cards

Retail businesses can also get in on the activity of POS marketing through loyalty cards. A quick look in your wallet or key-chain will probably showcase a variety of loyalty cards obtained through different shops that you patronize. Odds are they impact you to keep visiting that specific location for your buys.

As evidenced by case studies of organizations who have done this successfully, it can truly help to maintain sustained support by customers. Similar offering a free gift or trial sample at the register for signing up for a loyalty card encourages signups.