How To Improve Your Business With Epos Marketing – Part 2

As we have discussed about the epos marketing ideas in the earlier part, now in this blog let us continue with some more ideas that are going to help retailer to improve and grow their businesses.

4) Instant Coupons 

Is it necessary to have technological capacity with regards to something a bit more complex, creating a plastic, scannable card that can be swiped with each purchase to accumulate points or coupons is an option? The appealing element of this strategy is individualizing the offer for every customer based on past purchases.

Pharmacies are notorious for the mile-long coupons and printouts given to customers that reward frequent customers with coupons and discounts.

With this process you can also collect emails of the people who sign up, which enables you to conduct email marketing too.

 5) Contests and Drawings 

Who doesn't want to win a prize?

Entrepreneurs of many varieties can use this POS marketing strategy to accumulate more business. Using links on receipt printouts businesses incentivize completing surveys by offering a gift voucher or a discount.

6) Cardboard Cutouts and Signs

With a small creativity in epos market can become a life sized creative endeavor.Businesses can use thematic cardboard cutouts and signs to create awareness of their products and set themselves apart from similar items. Stores with restricted floor space can use a cardboard cutout that is integrated into the racking or an endcap.

This strategy in POS technology is popular with breweries and alcohol stores. There are two ways in which breweries use cardboard cutouts in their POS marketing. The first with face in hole stands and cutouts. These options are great for new breweries. They help in encouraging interaction and fun with the brand and improve brand recognition.

Increase Sales with POS Marketing

As one can see, there are a wide range of options when it comes to POS marketing and displays. Depending upon what type of business you work you may find that specific strategies work better than other people.

It's always a smart idea to test and track your POS marketing strategies so you see what works best.Cardboard cutouts can be the best choice for your POS marketing plan. If you need a few ideas or aren't sure where to begin, don't hesitate to get in touch with us for assistance. We are glad to provide ideas and give feedback on using a cardboard cutout in your POS marketing.